The story they know. Now starring Lerato.

A picture book where your child is the hero of a story they love, and practises one real skill along the way. For ages 2 to 8.A picture book where your child is the hero of a story they love.

Books start at R249. Nothing to pay until you’ve seen the cover.

From a photo on your phone to the hero of the story.

  1. Upload a few photos.

    Everyday ones are perfect, uploaded through a private link.

  2. We cast them into the story.

    We draw them to look like themselves, and redo anything that doesn’t.

  3. You see it first.

    We send the cover and a spread. Nothing is printed until you say yes.

  4. Premiere night.

    The trailer comes first, then the book at your door. We aim for 7 to 10 days after you approve the preview.

The classic story as an old sepia book plate, before the child is cast in.
Plate I. Once upon a time, a little girl lived in a grey farmhouse on a grey prairie…
A sample phone photo. Lerato
Make a book

Nothing to pay until you’ve seen the cover.

Pick their story.

Five classics, retold with your child as the hero. Each one practises a single skill.

  • Antique sepia engraving: a girl in a gingham dress walks a brick road towards a far-off city of spires.
    The same scene in colour: Lerato, in a yellow raincoat, walks the golden road past red poppies towards an emerald city.

    The Golden Road

    The Wizard of Oz, 1900

    A great wind carries them off a grey prairie and onto a golden road.

    Practises counting to 12.

    Estimate and count to at least 10 everyday objects reliably The CAPS wording for this skill. CAPS is our reference, not an endorsement.
  • Antique sepia engraving: a boy in patched clothes climbs a giant beanstalk above the clouds.
    The same scene in colour: Sipho, in a red hoodie, grins as he climbs the giant beanstalk high above the clouds.

    Up the Beanstalk

    Jack and the Beanstalk

    A handful of beans grows overnight into a beanstalk above the clouds.

    Practises number bonds to 10.

    Practise number bonds to 10 The CAPS wording for this skill. CAPS is our reference, not an endorsement.
  • Antique sepia engraving: a girl in a pinafore falls down a deep round well lined with shelves and playing cards.
    The same scene in colour: Aisha, braids flying, falls down the glowing rabbit hole past playing cards and a pocket watch.

    Down the Rabbit Hole

    Alice in Wonderland, 1865

    They follow a white rabbit down a hole, where each door opens to the first sound of their name.

    Practises the first sound of their name.

    gives the beginning sound of own name The CAPS wording for this skill. CAPS is our reference, not an endorsement.
  • Antique sepia engraving: a boy in a leaf tunic flies over a moonlit town below a flat-topped mountain.
    The same scene in colour: Liam, in striped pyjamas, flies over Cape Town at night with Table Mountain behind him.

    Second to the Right

    Peter Pan, 1911

    They fly over Table Mountain at night and don’t come home till morning.

    Practises saying how they feel.

    how to express what I feel The CAPS wording for this skill. CAPS is our reference, not an endorsement.
  • Antique sepia engraving: a jackal and a wolf walk side by side across the dry Karoo.
    The same scene in colour: Thandi, in a straw sun hat, walks across the red Karoo at sunset with a jackal beside her.

    Jakkals and Wolf

    A South African folk tale

    In the Karoo, they help a clever jackal and a hungry wolf learn to take turns.

    Practises sharing and taking turns.

    Waiting my turn The CAPS wording for this skill. CAPS is our reference, not an endorsement.

Or their own adventure.

Tell us what they can’t stop talking about. We’ll write an original story around it, set somewhere they know, from the Karoo to your own street.

Pick a theme
Lerato, in a yellow raincoat, kneels on the pavement with a piece of chalk as her drawings rise into the air in glowing gold: a rocket, a dragon, a train and a whale. A puppy watches.

Story for Me presents

Something brand new

Now starring Lerato

Set anywhere in South Africa, even your own street. Practises one real skill, chosen with you.

Make a book

We’ll start your book with The Golden Road.

A hardcover with their name on the cover.

A book to hold and keep, with their face on every spread and a simple check on the last page.

The Golden Road

Then the wind came, and Lerato stepped onto the golden road.

That night, the sky above the road was full of stars, and the Southern Cross shone among them.

Count all seven stars with Lerato.

Hardcover: The Golden Road, starring Lerato. The last spread is the night sky over the road, with seven stars to count: the five of the Southern Cross, then its two Pointers, which show the way south.

Tap each star once and count out loud together.

Now cover the page and ask how many stars they counted. If they say seven without counting again, they’ve got it. If they start again from one, try another night.

  1. Their name, all through it

    On the cover, the spine and the bookplate, and in the story itself.

  2. One skill on the page

    Chosen with CAPS as our reference. The Golden Road practises counting to 12.

A sample mock-up. Your book is drawn from your photos. Size, paper and finish are confirmed with our printer before you pay.

Every book comes with its own trailer.

When the book is ready, their trailer comes to your phone, with their name in the title cards. It’s made for sending to Gogo and Ouma.

From a sample book: the narrator says Lerato, not your child’s name.

Sample trailer frame: a sample child walks a golden road towards an emerald city.
Trailer preview title cards: Story for Me presents. This bedtime, one child steps into a story they love. Now starring Lerato, in The Golden Road. Tonight, at bedtime.

They’ll think it’s magic. You’ll know it’s method.

Every book practises one skill, chosen for their age. Here is how, with the research behind it.

Pick their school year

Skills a book can practise, in the exact words of South Africa’s curriculum (CAPS), or of the early-learning framework (NCF) before Grade R.1

Before Grade R NCF, birth to four · ages 2–5

Grade R CAPS Foundation Phase · ages 5–6

Grade 1 CAPS Foundation Phase · ages 6–7

Grade 2 CAPS Foundation Phase · ages 7–8

CAPS is our reference, and the Department of Basic Education doesn’t endorse us.

How each book teaches

  • It’s about them

    Children notice their own name from babyhood, remember more when it’s about them, and talk more about a book that stars them.2

  • The skill drives the story

    The skill is part of the plot, so it comes back on several spreads before the check at the end.3

  • A page of questions for you

    Asking questions as you read is one of the best-studied ways to grow a young child’s language. In Khayelitsha, families shown how to share books this way saw bigger gains in their toddlers’ language and attention.4

  • A small check at the end

    One thing they can show you, like counting the stars on the book above. Try it again a week later.5

Our books are new and haven’t been tested themselves, but the techniques inside them are well studied.

Sources 19 papers and reports
  1. The school years

    • Department of Basic Education. National Curriculum Framework for Children from Birth to Four. education.gov.za
    • Department of Basic Education (2011). Curriculum and Assessment Policy Statement (CAPS), Foundation Phase, Grades R–3. Both are used as a reference; they don’t endorse us.
  2. It’s about them

  3. The skill drives the story

  4. A page of questions for you

  5. A small check at the end

    • Fritz, Morris, Nolan & Singleton (2007). Expanding retrieval practice: An effective aid to preschool children’s learning. Quarterly Journal of Experimental Psychology, 60(7), 991–1004. doi.org/10.1080/17470210600823595
    • Leonard et al. (2019). Journal of Speech, Language, and Hearing Research, 62(4), 932–943. doi.org/10.1044/2018_JSLHR-L-18-0070

Choose how they’ll keep it.

Every format includes the trailer. Nothing to pay until you’ve seen the cover.

  • Digital

    R249

    Ebook and animated trailer

    The whole book on any screen, easy to share with family.

  • Softcover

    R499

    Printed book, plus digital

    The everyday copy, for bedtime after bedtime.

  • Hardcover

    Our pick for gifts

    R699

    Printed book, plus digital

    The one to keep on the shelf.

  • The Series

    R1,799a year

    Four books a year, one skill each

    A new story every three months. We agree the format and how you pay before the first book.

Prices in rand. Delivery within South Africa is quoted before you pay.

The questions we’d ask too.

Will it really look like my child?

We work from 1 to 3 clear, everyday photos and match their face, skin tone and hair, along with details like glasses or freckles. You see it before anything is printed, and if it doesn’t look like them, we redo it.

What happens to my child’s photos?

Only a parent, legal guardian or someone else who may legally consent for the child can upload them, through a private link. We use them for one thing: your child’s book and trailer. They’re never used to train AI, never sold, and never used in our ads unless you say yes separately. Our illustration partners may process them outside South Africa, under contracts that forbid training and require deletion. If you ever have a complaint, you can also contact the Information Regulator (inforegulator.org.za).

Do you keep our photos and details?

Only for as long as we need them. Within 30 days of delivering your book, we delete your photos, the pictures we drew of your child and their details, or sooner if you ask. For The Series, that’s 30 days after the last book. We don’t keep copies, so save your ebook and trailer. If you choose to keep the photos for your next book, they stay in your account, labelled with your child’s first name, until you delete them. If you cancel before your book is made, we delete your photos and your child’s details within 30 days. After that, all we keep is what the law requires for invoices, and your contact details if you’ve asked us for news.

Do I pay anything now?

No. Ordering takes a few minutes: you tell us about your child and upload their photos, and nothing is charged. There’s nothing to pay until you’ve seen the cover. Then you pay through a secure link. You can cancel any time before paying.

When will it arrive?

We’ll deliver anywhere in South Africa, by courier to your door or to a pickup point. We’re aiming for 7 to 10 days after you approve the preview. The ebook and trailer reach your phone first, and we confirm dates and delivery costs before you pay. Christmas order dates will follow once our printer is confirmed.

What ages is it for, and what will they learn?

Ages 2 to 8. Each book practises one skill chosen for their age, like counting the stars of the Southern Cross or the first sound of their name, and from Grade R up we choose it with CAPS as our reference. A page at the back gives you questions to ask as you read, and one simple check to try after the third read. Paediatricians recommend reading together from birth.1

Source 1: Klass, Miller-Fitzwater, High & AAP Council on Early Childhood (2024). Literacy promotion: an essential component of primary care pediatric practice. Pediatrics, 154(6), e2024069090. doi.org/10.1542/peds.2024-069090

Why classic stories?

Children already love them, and they’re in the public domain in South Africa, so we can retell them in our own words and pictures rather than any film’s. If your child is set on something else, tell us what they love and we’ll build an original adventure around it.

Can I give it as a gift?

Yes, and Gogos, Oumas and godparents are very welcome. We’ll ask the child’s parent or guardian for the photos and their go-ahead before we make anything, and we can send it straight to the family with no prices in the parcel.

Can the book be in our language?

Yes. We make books in English, isiZulu, isiXhosa, Afrikaans and Sesotho. If there’s another language you’d like, tell us when you order.

How are the pictures made?

We draw your child into the pictures and the trailer with AI, working from the photos you upload. You see every page before anything is printed.